Join IMPARGO — Senior Performance Marketing Specialist

As a fast-growing European SaaS company with teams in Berlin and Cairo, we're looking for a growth-minded marketer who's passionate about turning data into scalable growth.

If you're someone who loves experimenting, optimizing, and owning performance from strategy to execution, we'd love to meet you.

🤝 What You'll Do:

• Plan, launch, manage, and continuously optimize paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Microsoft Advertising.

• Develop B2B lead generation, signup acquisition, and customer acquisition campaigns targeting IMPARGO’s priority markets, industries, and customer segments.

• Manage campaign budgets, bidding strategies, audience targeting, channel allocation, and monthly forecasts to improve acquisition efficiency and reduce CAC.

• Take full-funnel ownership of performance marketing activities, from awareness and lead generation through signup, activation, trial, sales qualification, and customer conversion.

• Use HubSpot CRM to track lead sources, campaign attribution, lifecycle stages, lead quality, pipeline progression, and customer acquisition performance.

• Implement a structured experimentation methodology, including A/B and multivariate testing, across landing pages, ad creatives, messaging, targeting, offers, and lead capture flows.

• Establish a consistent sales and marketing operating rhythm through regular performance reviews, lead-quality feedback sessions, pipeline analysis, and campaign planning.

✅ What We're Looking For

• 5+ years of hands-on experience in Performance Marketing.

• Previous experience in a B2B SaaS company is mandatory.

• Fair to good German language skills.

• Experience using GA4, Google Tag Manager, Google Search Console, HubSpot, and marketing analytics tools.

• Strong analytical mindset with confidence in A/B testing, attribution, reporting, and campaign optimization.

• Solid understanding of SEO, conversion rate optimization (CRO), and lead generation strategies.

• Comfortable working with data, dashboards, and KPIs to drive decision-making.

• Self-driven, proactive, and excited to take ownership in a fast-paced environment.

🌍 Why IMPARGO?

• Competitive salary.

• Flexible working hours & hybrid work model.

• Flat hierarchy with real ownership and impact.

• International collaboration with our Berlin team.

• Learning & development opportunities.

• Medical insurance, transportation subsidy, and team events.

Apply now and help us build the future of logistics.

📩 Apply at hr@impargo.de